Definition
Event ticket
What is an event ticket?
An event ticket is proof of paid admission to a dated event. It is checked at the door — increasingly by scanning a QR code — and is often sold in tiers with a capacity limit.
A ticket is tied to a specific date, time, and venue, which is what distinguishes it from an open-ended voucher or gift card. Because seats are finite, ticketing software has to track capacity and stop selling once an event is full, so it can't oversell.
Tickets are commonly sold in tiers — general admission, VIP, early-bird, concession — each with its own price and, often, its own allocation. This lets an organiser price by demand and by audience without running separate events.
On Zillo, each ticket carries a unique QR code that door staff scan from a phone to admit the holder; there is no need for a dedicated scanner. Capacity and tiers are enforced at checkout, and multi-use tickets allow a set number of entries on a single ticket — useful for multi-day festival passes or re-entry events.
Where an experience booking lets a customer choose from several available time slots, a ticket is for a fixed occasion everyone attends together. Marketplaces like Eventbrite also sell tickets but add a per-ticket fee and own the listing; selling from your own Zillo store keeps the audience and the margin with you.
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