Definition
Event ticket
What is an event ticket?
An event ticket is proof of paid admission to a dated event. It is checked at the door — increasingly by scanning a QR code — and is often sold in tiers with a capacity limit.
A ticket is tied to a specific date, time, and venue, which is what distinguishes it from an open-ended voucher or gift card. Because seats are finite, ticketing software has to track capacity and stop selling once an event is full, so it can't oversell.
Tickets are commonly sold in tiers — general admission, VIP, early-bird, concession — each with its own price and, often, its own allocation. This lets an organiser price by demand and by audience without running separate events.
On Zillo, each ticket carries a unique QR code that door staff scan from a phone to admit the holder; there is no need for a dedicated scanner. Capacity and tiers are enforced at checkout, and multi-use tickets allow a set number of entries on a single ticket — useful for multi-day festival passes or re-entry events.
A ticket can sell access to a single fixed event (a Saturday gala) OR to one of several scheduled nights of the same recurring product (a Saturday cooking class that runs every weekend, a tour with several departure nights) — customers see the upcoming dates on the product page and pick one at checkout. The buyer pays for one date, not all of them; for a course or class pack where one purchase covers every session, use a multi-use voucher instead. Each ticket carries a per-seat QR; marketplaces like Eventbrite charge a per-ticket fee on top, where selling from your own Zillo store keeps the audience and the margin with you.
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